You may have a beautiful site but the entertainment concept look like something imported from somewhere else, not connected to the local demand or new market trends.

Research on tourism experiences repeatedly points to authenticity, participation and cultural connection as important components of visitor experience.

The creative and operational strategy hasn't been properly defined before design starts.

That creates downstream problems: the wrong size, wrong configuration, insufficient flexibility, poor circulation, inappropriate backstage requirements, or an experience that doesn't correspond to the intended audience.

Developers are under pressure to create something Instagrammable, spectacular and differentiated, The danger is that visual spectacle becomes the creative strategy.

But an experience can be spectacular at opening and still become expensive to operate, difficult to maintain or irrelevant after the novelty disappears.

Ten specialists can design ten successful components and still create one unsuccessful destination.