Entertainment Architecture & Creative Direction

Give people a reason to visit.

We connect business strategy, creative vision and multidisciplinary design to create compelling entertainment-led destinations that attract audiences and support long-term business value.

DISCUSS YOUR PROJECT

Performance & Live Entertainment Venues

A merge of architecture, theater design, scenography and lighting design.

Theatres & performing arts centres, Arenas & concert venues, Show dinners, Cabarets & clubs, Multipurpose performance venues, Resort entertainment venues, Cultural performance spaces.

Nighttime & Outdoor Experiences

Experiences that transform destinations after dark.

Outdoor illumination, Nightscapes, Light trails, Night-time attractions, Outdoor shows, Landscape + light experiences, Waterfront / urban night experiences, Resort night experiences.

Experience-Led Destinations

Larger environments where multiple experiences work together.

Resorts, Entertainment districts, Cultural districts, Mixed-use destinations, Hospitality + entertainment developments, Waterfront destinations, Tourism destinations, Masterplans integrating entertainment.

Close the gaps before they cost you

We sit between the business ambition and the creative execution


1 - Strategy

2 - Experience

Understand the market, audience, destination, business ambition and operational reality.

Define the programme, audience journey and role of entertainment within the destination.

3 - Design

4 - Integration

Assemble the specialists and products needed toward one coherent result. Coordinate the ecosystem to make the experience real

Translate the strategy into a distinctive spatial bringing together architecture, scenography, lighting .


Reveal your unique story.

What can we do for your project ?


Strategic & Creative Planning

You are at the early stage of your project

We define what the project should become before design begins.

+ Feasibility
+ Experience strategy
+ Programme & audience
+ Creative concept
+ Spatial direction

ASK US ADVICE

Creative Directions & Leadership

Your team need support & cohesion

We keep the vision coherent as the project develops.

+ Creative leadership
+ Design reviews
+ Multidisciplinary alignment
+ Strategic decision support
+ Creative quality control
+ Spatial direction

LET'S SEE HOW WE FIT

Spatial Design & Curator

You want a turn key solution

We take the project from the initial idea through design and delivery.

+ Experience & spatial concept
+ Scenography + Architecture + Lighting
+ Specialist integrator & coordination
+ Design follow-up

DISCUSS PARTENRSHIP

Meet the Founder

Cyril Lamy

Cyril Lamy, architect, scenographer and lighting designer, founder and creative director of SLA designers, based in SE Asia, b. french.

‘‘ I understand what happens when architecture meets performance.’’

Cyril is a licensed architect with a Master's specialization in Scenography and Theatre Design, with more than 25 years working across architecture, entertainment, hospitality and experiential environments.

He founded and led ScenoLight Atelier in Southeast Asia in 2016, working across more than 180 projects with international developers, operators, producers and brands.

His experience includes collaborations with Franco Dragone, Riot Games, Sun Group, Accor, Hyatt, Centara and NEOM, with projects recognised through international awards and publications.

About
More works

20 years in architecture

10 years in SE Asia hospitality

Iconic Theater projects

180+ projects

They made it with Us

A collage of various hospitality, entertainment, gaming, and corporate logos, including Twin Palms Hotels & Resorts, Pan Pacific Hotels and Resorts, Sunworld Ba Na Hills, Crown Games, Tropicana Park, Doji, Hyatt, Accor, The Grand Ho Tram Strip, Asia Park, Sun Group, Marriott, Centara Hotels & Resorts, Hoang An Nhien Company, Sino Haijing Holdings Limited, Franco Dragone Entertainment Group, Nova World, and others.

Featured & Awards

Planning an ambitious entertainment or experience destination?

Let's define what it needs to become before deciding what it needs to look like.