ENTERTAINMENT ARCHITECT & CREATIVE DIRECTOR
WE HELP DEVELOPERS, OPERATORS & PRODUCERS SHAPE DISTINCTIVE DESTINATIONS THROUGH ENTERTAINMENT & EXPERIENCE
Strategy · Experience · Design
Can you answer this questions before investing in the design ?
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You may have a beautiful site but the entertainment concept look like something imported from somewhere else, not connected to the local demand or new market trends.
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Research on tourism experiences repeatedly points to authenticity, participation and cultural connection as important components of visitor experience.
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The creative and operational strategy hasn't been properly defined before design starts.
That creates downstream problems: the wrong size, wrong configuration, insufficient flexibility, poor circulation, inappropriate backstage requirements, or an experience that doesn't correspond to the intended audience.
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Developers are under pressure to create something Instagrammable, spectacular and differentiated, The danger is that visual spectacle becomes the creative strategy.
But an experience can be spectacular at opening and still become expensive to operate, difficult to maintain or irrelevant after the novelty disappears.
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Ten specialists can design ten successful components and still create one unsuccessful destination.
Close the gaps with us before they cost you now and later !
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What is it going on today and how is it evolving. Audience are rushing for novelty and up to date experience.
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Uncover the story already embedded in your destination and turn it into a relevant experience.
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Define the shows and experience formats and categories that match both audience demand and your venue’s operational capabilities.
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Focus on what makes the experience distinctive, not an expensive gimmick, but something viable and memorable
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Connect all these pieces and the right specialists, so creative vision, business strategy and operations work together as one destination.
We sit between the business ambition and the creative execution
Cross-disciplines
Creative Vision
Architecture
Scenography
Lighting Design
Innovation
Custom solution
Awarded Design
Design leadership
Strategic planning
180 + projects
Expert network
Lead expertise
Market analysis
Business oriented
Massive Scale Experience
RIOT Arena
Rock Theater
Hoi An Cabaret
Lazy River
Meet the Founder
Cyril Lamy
Cyril is a multidisciplinary designer and Creative Director with 20 years of experience across architecture, scenography, lighting, entertainment and hospitality, including more than a decade working across Southeast Asia.
He works with owners, developers and operators at the early stages of new destinations, helping them connect business strategy, guest experience and creative vision.
From defining the role of entertainment within a destination to shaping the concept of a live performance or experience venue, he helps connect the strategic, operational and creative decisions that make a project distinctive, and realistic to deliver.
His role is often to sit beside the decision-makers, challenge the obvious answers, connect the right expertise and help shape what the destination should become before the design becomes fixed.
His collaborated with Franco Dragone Group, Sun Group, Accor, Hyatt, Centara, NEOM and Riot Games. His work has received international recognition through the MUSE Awards and [D]arc awards and has been featured by publications including DETAIL and Arch Daily.
How can we help
Strategic & Creative Planning
You are at the early stage of your project
We define what the project should become before design begins.
+ Feasibility
+ Experience strategy
+ Programme & audience
+ Creative concept
+ Spatial direction
Creative Directions & Leadership
Your design team need cohesion
We keep the vision coherent as the project develops.
+ Creative leadership
+ Design reviews
+ Multidisciplinary alignment
+ Strategic decision support
+ Creative quality control
+ Spatial direction
Spatial Design & Integrator
You need a key partner till completion
We take the project from the initial idea through design and delivery.
+ Experience & spatial concept
+ Scenography
+ Architecture
+ Lighting & atmosphere
+ Specialist coordination
+ Design follow-up
They made it with Us
Featured & Awards
