You may have a beautiful site in Bali, Vietnam, Thailand, Saudi Arabia, etc., but the entertainment concept look like something imported from somewhere else, while visitors place value on authenticity and participation.

Ten specialists can design ten successful components and still create one unsuccessful destination.

Research on tourism experiences repeatedly points to authenticity, participation and cultural connection as important components of visitor experience, while current destination-development thinking increasingly connects programming across multiple venues and activities rather than treating them independently.

The creative and operational strategy hasn't been properly defined before design starts. That creates downstream problems: the wrong size, wrong configuration, insufficient flexibility, poor circulation, inappropriate backstage requirements, or an experience that doesn't correspond to the intended audience.

Developers are under pressure to create something Instagrammable, spectacular and differentiated, The danger is that visual spectacle becomes the creative strategy. But an experience can be spectacular at opening and still become expensive to operate, difficult to maintain or irrelevant after the novelty disappears.