The term Media façade has been used more and more in today’s world, it’s not only a stylistic feature anymore but an icon for the architecture itself. From the flashing illuminated advertising, Media façade is on the way to conversion and turned into a vast advertising medium, basically for sending messages. But the term Media façade is getting further nowadays with a more profound purpose rather than an advertising medium. 

Imagine any glimpse of a moment from humans can create a different effect on the Media façade. Technically speaking, any impulses from the surrounding area are transmitted into computer-aid graphics, thanks to the sensors. Hence, the content of the Media façade is driven by the visitors. Interactive media façade was the work of lighting designers, architects, engineers, mathematicians, and programmers. Once the night comes, the building is alive, the light show becomes the main attraction. Media façade, in general, can evoke diverse emotions, a message can be impactful delivered, and buildings can be distinct from city light pollution. All of those elements well-combined together into a new wave of lighting design art form – Architainment media façade.

Briefly, Architainment is still sharing the same purpose with the Media façade – sending information but in a more subtle way. The Architainment façade is more similar to art installation, making the building iconic. As you can imagine the sharp line between media façade becomes blurry, thanks to technology and lighting designers.