September 16, 2022

The term Media façade has been used more and more in today’s world, it’s not only a stylistic feature anymore but an icon for the architecture itself. From the flashing illuminated advertising, Media façade is on the way to conversion and turned into a vast advertising medium, basically for sending messages. But the term Media façade is getting further nowadays with a more profound purpose rather than an advertising medium.

Photography courtesy of: extremediaLED; The Galleria (left to right)

Architainment Media Façade

Imagine any glimpse of a moment from humans can create a different effect on the Media façade. Technically speaking, any impulses from the surrounding area are transmitted into computer-aid graphics, thanks to the sensors. Hence, the content of the Media façade is driven by the visitors. Interactive media façade was the work of lighting designers, architects, engineers, mathematicians, and programmers. Once the night comes, the building is alive, the light show becomes the main attraction. Media façade, in general, can evoke diverse emotions, a message can be impactful delivered, and buildings can be distinct from city light pollution. All of those elements well-combined together into a new wave of lighting design art form – Architainment media façade. Briefly, Architainment is still sharing the same purpose with the Media façade – sending information but in a more subtle way. The Architainment façade is more similar to art installation, making the building iconic. As you can imagine the sharp line between media façade becomes blurry, thanks to technology and lighting designers.

Our Concept

SLA Designers has developed an interesting architainment façade concept for a building located in Ho Chi Minh city. Based on the architectural philosophy of the building, a contemporary Japanese concept, we generated many forms, shapes, and patterns for the façade lighting layout which was inspired by east-Asian daily objects and design language.

Lastly, we installed sensors in the main lobby to detect any vibration in the frequency of sound, talking, chit-chatting, or basic noises would be beautifully visualized via our lighting façade design. Eventually, the façade would feature a colorful sound wave, and anyone who appeared in the surrounding would feel the liveliness inside the building. That is likely to enhance the lighting design more profoundly and poetically. In addition, implementing volume light on the rooftop can create more connection between rooftop light and façade lighting.

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The term of Media façade has been using more and more in today world, it's not only a stylistic feature anymore but an icon for the architecture itself.
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